You're gathering fans and followers on Facebook and Twitter. You've tweaked your site so that it's social media ready. And you've even successfully invited some bloggers to check out your products and services.

What's next? And now that your competitors have jumped on the social media marketing train, how can you continue to differentiate yourself?

This half-day workshop explains the strategies and tactics we use to create buzz online beyond the established social media channels. We'll share the formula we've developed to create original viral campaigns for clients like TckTckTck, Mountain Equipment Co-op and ThoughtFarmer. And we'll brainstorm with attendees about campaigns they can build for their organizations which will help them stand out from the crowd.

Attendees will leave this workshop with:

• Ideas and a formula for creating viral campaigns.
• Case studies of successful campaigns from a variety of industries.
• Best practices for spreading these campaigns through your social media marketing channels.

Where and When?

Cypress Room
Coast Coal Harbour Hotel
1180 West Hastings Street
Friday, April 30
9:00am - 12:30pm

Your Instructors

Darren Barefoot is a co-founder of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

Darren regularly speaks to companies and associations about web marketing, and taught two courses at UBC last year on social media marketing. He's also the co-author of a book for No Starch Press on the subject, entitled Friends With Benefits: A Social Media Marketing Handbook.